According to the Politico article, “Free pass for dating site liars,” people can take comfort in knowing that they don’t have to worry about being prosecuted or hauled off to jail for telling a little white lie over the Internet. While this certainly makes sense, at the same time we’re still walking on shaky ground when it comes to online lies, falsifications, profile misinterpretations, or whatever you want to label it. The fact is, when it comes to identity fraud, fake accounts or other crimes on romance sites, lying is typically the basis for the crime. It sets the stage for deeper criminal activity that can cost victims both emotional and financial hardships, not to mention damage to the dating site’s reputation. 

In the recent blog, “Online Trust Remains Risky Business,” I discussed how most of us have at one time or another told some kind of little white lie on the Internet. Would this be cause for criminal prosecution? Probably not. However, if the intent is to steal or commit some type of crime against another person or business, the lie could be a violation of corporate policy covered by the Computer Fraud and Abuse Act (CFAA), which criminalizes “exceeding authorized access” of a computer.

While DoJ spokeswoman, Alisa Finelli, says it’s not the DoJ’s position that lying violates the CFAA, its current position is one that could be open for change.

“We understand the concern that is motivating these criticisms of the statute, and we are willing to work with Congress on legislative proposals in this area.”

While Congress works on legislation that clarifies what would be grounds for prosecution when it comes to lying on the Internet, to protect their members and online environments dating sites need to take action by deploying anti-fraud detection tools that help them identify risky behavior. At the moment, there may not be an actual online “lie detector” that can distinguish when a member is telling the truth or not, but there are tools available, such as iovation’s device identification service, that helps detect online scammers, spammers and bad actors attempting to mine the identity details of legitimate members.

In the article, “American Stranded in Ukraine in Online Dating Scam,” former write-in candidate for governor of Arizona, Cary Dolego, traveled to the city of Chernivti, Ukraine, eager to meet up with the woman he fell in love with online and one day hoped to marry. She never showed.

Turns out, Dolego was a victim of an online dating scam that stemmed from account takeover. Apparently, someone or some group hacked into a woman’s account on an international dating website and was communicating with Dolego on behalf of a woman named Yulia. While the woman later said the account on the dating site that Dolego had been corresponding with was hers, she claims she was not part of the scam.

While this and other similar stories continue to generate media attention about the potential dangers of online dating scams, many of the common tactics hackers use to commit fraud against good members of matchmaking sites could be avoided if the website’s fraud strategy didn’t rely so much on personally identifiable information (PII) to spot and stop fraud within their online social networks.

Unlike anti-fraud tools that collect and use PII to detect fraud online, iovation’s advanced device identification technology is not susceptible to the personal information that users are required to provide when creating new online dating profiles or accessing existing ones. By identifying the actual device used to open or access online accounts — not the user’s PII — iovation’s fraud prevention service provides dating and social networking sites real-time intelligence on more than 750 million known devices. This enables romance sites to instantly accept, deny or pull for further review suspicious transactions before they happen, as well as expose hidden associations between devices and accounts that PII-based fraud detection tools simply can’t do.

Because personal information gathered from social networking sites such as Facebook is what hackers use to open new online accounts or break into legitimate ones, dating sites need a fraud detection tool like iovation that goes beyond the user’s personal information. Without it, dating and social networking sites will remain vulnerable to profile misrepresentations, fake accounts, chargebacks, account takeovers and other online scams that fraudsters can think of using PII, which today is too easily accessible on the Internet.

According to the article, “Online dating scams harm ‘thousands’ in Lee County,” Stacey Payne of the Lee County Sheriff’s Office community relations department says oftentimes those seeking love online either don’t want to believe it, are embarrassed, or simply don’t mind that the person they are in love with is a scammer.

“Oftentimes the victims don’t care they are being scammed – they want that companionship. Or they don’t believe they’re being scammed. They’re in love. If a person is of sound mind they can give their money to whomever they want to give their money.”

Payne estimates that 30% of online relationships, at least in Lee County, are based on lies. Contributing factors such as an aging population and affluent places such as Gasparilla Island can make such areas prime targets for online scammers, Payne says.

Because online perpetrators focus on the emotional heartstrings of their victims, Internet dating websites need to continually educate their members on how to spot potential sweetheart scams before victims get emotionally involved. While keeping members up to speed on fraud schemes and providing tips on how they can avoid being scammed, anti-fraud security tools also play a pivotal role in identifying and stopping online fraud before it happens.

Leading fraud prevention services such as iovation ReputationManager 360 uses device reputation to not only identify and re-recognize when Internet-connected devices with a history of fraud or abuse log onto a dating website, but also reveal hidden associations between fraudulent devices and other online accounts that are already active within a community.

Just since January 1, 2011, iovation has already flagged 15 million fraudulent activities for its dating and social networking clients, further protecting the client’s brand reputation and ensuring its members have a safe experience.  Many of those activities had to do with online scams and solicitations and take place all over the world.

Exposing the connections between fraudsters working together is critical for helping online dating sites reduce fraud rates and remove bad accounts that impacts its customers’ trust and confidence.

For online dating sites’ security teams, identifying scammers can seem like the same tedious process. As they constantly sift through the tens of thousands of personal profiles, they’re looking for that one piece of information that can help them root out potential scammers.

While there are many ways fraud teams can identify online fraudsters, the real challenge in reducing online fraud and abuse is proactively identifying criminals before they can commit a crime. More often than not, fraud teams find themselves taking a reactive approach of responding or shutting down bad accounts only after a legitimate member has fallen victim to an online crime. This may help clean up bad accounts on their websites, but it doesn’t prevent crimes from happening in the first place.

According to the article, “Online Dating Sites Warn Users of Scams,” with Internet dating scams on the rise, the security that’s offered on romance sites is becoming a priority for people seeking love online. The article also said security is influencing which sites people choose to look for love on:

“New members will be gained, not because of the match making technology being implemented, but because of the security that the online dating site can provide both in terms of physical safety as well as personal information and privacy concerns.”

With security playing a greater role in both protecting its good members and attracting new ones, online dating sites need fraud preventative solutions that go deeper into identifying bad profiles and accounts on their sites. iovation’s ReputationManager 360 anti-fraud solution goes beyond looking at the person connecting to a website, as well as the personally identifiable information (PII) that criminals provide to create fake profiles and accounts.

Using the reputation of over 600 million devices including PCs, smartphones and tablets that connect to the Internet, iovation exposes devices with histories of negative behavior that have either created accounts or are associated with accounts on their websites. In doing so, online dating and other social networking sites can proactively identify and shut down fraudsters before any damage is done to their members and corporate reputations.

After being recognized by the international gaming and online dating communities in January as one of the top technologies for preventing fraud and increasing profitability, productivity and efficiency, we are extremely proud and honored to be recognized by industry leaders in e-Commerce as one of the most innovative fraud fighting tools for online or multi-channel retailers.

To be eligible for the awards, all entrants must be available for online or multi-channel retailers to use for the purpose of measuring, monitoring or mitigating one or more of the following: card-not-present fraud; advancing online data security; improving online payment processes; and advancing the MRC’s vision of making electronic commerce more efficient, safe and profitable.

This week, the Merchant Risk Council (MRC) announced that iovation ReputationManager 360 has been named a finalist for the 2011 MRC Emerging Technology Awards (also known as the METAwards). The awards are judged by a panel of merchants that include the likes of eBay, BestBuy.com, Go Daddy, HP, Microsoft, NCsoft, Tiffany & Co., Urban Outfitters, T-Mobile, among others. The judges recognize the most innovative and effective payment, fraud and security tools on the market. The METAwards are the MRC’s initiative to recognize the best available solutions on the market, and provide their merchant members a window into the future.

The awards will be announced at the upcoming the MRC Annual e-Commerce Payments and Risk Conference, March 23, in Las Vegas. If you are planning to attend the event, stop by our booth #217 and don’t miss our feature presentation on Thursday, March 24th at 11:00 am titled, “Circle of Fraud” with speakers Jim Houlihan of HSN, Michael Peterson of Dell, and Cory Swick of iovation.

iovation is attending the Internet Dating & Social Networking Conference in London this week and evidence of this industry’s continued growth is easy to find. Just this weekend, the Detroit News reported on the success of the online dating industry, despite, or perhaps because of the tough economic times. In fact, based on statistics from Forrester Research Inc., the article states:

Online dating is the third largest producer of revenue out of all paid content sites, generating $957 million in 2008, a figure that the firm predicts will grow 10% by 2013.

Unfortunately, the increased popularity of online dating is also good news for scammers who are always happy to take advantage of new, unsuspecting users. This month PRWeb reported that, according to trends revealed by Google, search terms like “online dating” and “free dating” are getting the most hits from fraudsters in African countries, looking for sites where they can con those looking for love online.

Once these online scammers set up accounts at a legitimate site, they begin targeting other users, with consequences that can be anywhere from mildly annoying to completely devastating. For a look at the variety of different scams in play, and the techniques used to lure people into a scam, check out the site Romance Scams. This site not only details the warning signs but also provides links to some of the actual profile photos used by the scammers.

Romance scams aren’t new, of course—taking advantage of an individual’s emotions is a technique that has been used by con artists for centuries. What is new, however, is the level of anonymity and safety that the Internet gives to scammers. The relative ease with which anybody can set up an account using a stolen identity, a fake photo and made-up personal information makes these scams highly attractive to online criminals. Instead of having to focus on a single face-to-face con, the scammer can be running multiple cons at once without a problem.

With this in mind, it is very important for individuals to protect themselves and for online dating companies to take every step to ensure that their sites are safe for their users. One of the important ways we help companies in the dating industry is by raising the bar for re-identifying scammers, by focusing on the computer they use, rather than the personal information (often fake) that they provide. With device reputation, it is much easier to identify scammers trying to return to a site and repeat their scam or con. Because of the impact our fraud prevention service has had, we were mentioned in a ComputerWorld article discussing how iovation helped eHarmony fight online scams and we were also featured in a separate article in the same publication on how we are helping the online dating industry in general.

If you happen to be at iDate London this week, let us know. We would love to meet with you.