
Infographics: Hotel Credit Card Hacking © CreditDonkey
When travelers go online to research hotels to plan a vacation or business trip, things like proximity, cleanliness, amenities, and safety play a huge role in their decision-making process. But those priorities may be changing. With credit card fraud becoming more prevalent in the hotel industry, a hotel’s reputation in relation to online security and fraud risks may soon override many of the traditional considerations that consumers have for choosing hotel accommodations.
According to the article, “Hotel Guests More Likely to Be Credit Card Hacking Victims, CreditDonkey Illustrates Danger,” a study estimates that 38% of all credit card hacking involves hotels. That’s two-times more than the financial industry (19%), which surprises Charles Tran, founder of the credit card comparison website, CreditDonkey.
“We were surprised at the numbers showing that hotel visitors run the greatest risk of all for having their credit card information stolen.”
One of the reasons for these unexpected numbers may be the recession. Because the hotel industry has been hit so hard, many hotels and hotel chains have not adequately upgraded their computer security systems. This, along with the fact that travelers typically use credit cards to pay for their hotel stays, may explain why hotels have become prime targets for cyber criminals.
All of this could create a shift in priorities for travelers selecting a hotel. As a result, hotels need to make sure they implement effective anti-fraud security strategies that help reduce the risk of credit card fraud.
As cyber thieves get more sophisticated, hotels must deploy security tools that help them identify fraudulent activity before they happen. Fraud prevention tools like iovation ReputationManager 360 uses device reputations to identify in real-time when a device with a history of fraud or is associated with other known fraudulent accounts is attempting a transaction.
By recognizing or re-recognizing any type of Internet-connected device — whether it’s a PC, laptop, tablet or smartphone — before the transaction takes place, hotels can mitigate their risk of credit card fraud and other unwanted activities, all of which can have a significant impact on their brand reputation and, ultimately, their business revenues.