Online Fraud Fears Didn’t Deter Shoppers – WSJ Reports e-Commerce Climbed 11% on Black Friday
Tuesday, December 1st, 2009
Good news for online retailers came this weekend as reports showed that this year’s online sales during Black Friday were up 11% from last year, with U.S. shoppers ringing up $595 million worth of orders throughout the day. The bulk of the increases, not surprisingly, went to the largest stores. As the blog on the Wall Street Journal reports:
The retail sites for Amazon.com, Apple, Best Buy, Target and Wal-Mart each saw more than 4 million unique visits Friday, comScore said, with Amazon receiving the most traffic (up 28% from 2008). Apple, Best Buy and Wal-Mart sites also experienced double-digit traffic gains. According to Experian Hitwise, another Web monitoring firm, other e-commerce standouts included Sears, Staples and Dell.
These results are welcome news for retailers who have been concerned that fear of identity theft could have a noticeably negative impact on sales. Just last week SC Magazine predicted overall online spending to be down this year because of such fears. Luckily, so far, this does not appear to be the case. (more…)

Holiday shopping season is upon us; combine that with the current unemployment rate, and online fraud is likely to reach an all-time high this year. This correlation may not immediately make sense, since many people think Internet crime is only perpetrated by organized fraud rings and overseas master criminals, using botnets and committing identity theft.
