The iovation Site
HOME  |  ABOUT  |  CONTACT  |  RSS  |  VISIT IOVATION

Posts Tagged ‘device recognition’

iovation, Virgin Games and Smart Gaming Group Discuss Mobile Fraud Trends at ICE Totally Gaming in London

Monday, January 23rd, 2012

Tonight the 2012 ICE Totally Gaming Conference & Exhibition kicked off at 8 Northumberland in London with the Totally Gaming Awards banquet. Celebrity presenter Katie Derham hosted the banquet, which was designed to cover all gaming sectors along with media, marketing, and outstanding contribution awards. The 2012 awards were open to all suppliers and operators in the European gaming market and recognized and rewarded innovation, as well as great products and services from the gaming industry.

Here are some of tonight’s 2012 Totally Gaming Award winners:

  • 888.com for Best Online Product of the Year (iovation was a finalist)
  • Betfair for iPhone for Best Mobile Gaming Product
  • Holland Casino Amsterdam for Best Casino Operator
  • Jan Jones and Ron Goudsmit for Outstanding Service to the Land-Based Industry
  • Wes Himes for Outstanding Service to the Remote Industry
  • Novomatic for the Media Award
  • Inspired Gaming Group for Best Betting Product
  • Casinos Austria for Best Marketing Campaign
  • Casino Cosmopol Sun vaal for Best Casino 
  • Raff Ltd for Best Lottery Product
  • JMC Global for Best Street Supplier 

Next up on the ICE agenda is the Combating Cybercrime in Gaming conference at Earls Court. Starting Tuesday, January 24th, attendees will find a great line-up of topics, including jurisdictional approaches to investigating cybercrime, knowing “who” and “where” your gaming customers are, implementing strategies to reduce data leakage from your network, cybercrime hotspots and forecasting future threats, and staying ahead of mobile gaming fraudsters.

iovation’s vice president of global sales, Max Anhoury, leads the mobile gaming fraud panel at 2:00 pm, titled Staying One Step Ahead of Mobile Fraudsters, to help attendees understand the latest cybercrime threats and how gaming operators can better protect their business, brand and customers.  Joining Mr. Anhoury will be Darwyn Palenzuela, Chief Technology Officer at Smart Gaming Group and Christina Thakor-Rakin, Head of Operations at Virgin Games. iovation will be sharing worldwide mobile device trends from its global reputation database of more than 800 million unique devices, which includes PCs, laptops, smartphones, tablets and consoles.  (more…)


iovation Innovation in 2011

Wednesday, December 28th, 2011

iovation is continually developing new features to meet customer business challenges, keep pace with the constantly changing Internet environment, respond to great customer ideas, and meet our own internal strategic goals.

It’s been a busy year with a ton of new features and enhancements ranging from big to small. We thought we’d take a moment to share with you some of the highlights from 2011.

As with any technology, there are many, many things that go into a new feature including design, development, testing, documentation, integration and other operational requirements. We won’t go into that amount of detail here, but instead will focus on the primary achievements within each of the four principle areas of specialization at iovation, which include:

  • Device Recognition
  • User Experience
  • Real-Time Services
  • Infrastructure

 
Device Recognition
Our ability to uniquely identify and recognize returning devices is at the core of everything we do, and no one does it better than iovation.  Providing the DevicePrint™ service is a true science that requires significant ongoing research and development. We are consistently enhancing and tuning our device recognition capabilities.

  • New data elements have been added to iovation’s collection process to enhance recognition rates for returning devices, and we have tuned the patterns used to match against the 800 million devices already managed in our reputation service.
  • Real IP™ was deployed allowing clients to peer through proxies to get the actual IP address and geolocation.  This has been a highly effective capability and is now widely used by our clients.
  • iovation is the only provider to support device identification for mobile devices through both browsers and applications.  We introduced our new iPhone SDK and Android SDK for native applications, providing an extremely strong extension to our long-standing mobile browser capabilities.


User Experience

Our clients look to us to help them in a wide-range of applications.  Amongst many uses, they stop returning bad actors, uncover hidden associations, look for abuse trends, and manage their fraud prevention process through detailed rules. Efficient and effective access to the data and tools that they need on a daily basis is key to winning the battle against fraud and abuse.

  • The ReputationManager 360 Business Rules Editor was released and gives visibility to the rules within a rule set and control over all rules, parameters, weights.
  • New rules on Real IP™ allowing evaluation of differences between the stated IP and the Real IP including region, city, country, and distance differentials were offered.
  • The Suspicious Activity Digest was expanded to reflect new business rules.
  • The ReputationManager 360 Forensics Portal now provides easy access to ‘All Rules that Fired’ for every transaction and export of 10,000 rows of data with the click of a button.
  • Entity Groups were introduced allowing a White List or Block List of elements (IP addresses, accounts, devices, countries, ISPs, etc) to be shared across rules and rule sets. This feature greatly reduces the amount of time necessary to manage rules and keep lists consistent and up-to-date.
  • Within the ReputationManager 360 Forensics Portal, the User Security Model was enhanced to meet the stringent requirements of the financial services market.


Real-Time Services

Clients generally interact with iovation’s ReputationManager 360 service in a number of different ways. They’ll perform detailed research through the Forensics Portal, receive reports through email, and even batch upload data to the fraud prevention service. But the primary mechanism for interaction is through our real-time APIs. API-driven queries and responses are key to getting the most out of device reputation in the fast-paced online business environment.

  • 14 new real-time business rules were added by iovation in 2011.
  • A new API for our DevicePrint™ service that returns a Device ID without any reputation or risk scoring was introduced.  This is valuable for customers that want to do their own risk analysis, but still need our industry-leading device identification service.
  • New commercial evidence types were added for use in specific industries.


Infrastructure

Supporting billions of reputation queries each year requires a significant ongoing investment in infrastructure. And that’s not even counting the real-time reporting and forensic services in use by thousands of fraud managers around the world.  In order to keep ahead of substantial growth, we are constantly adding to and tuning our data center operations equipment and management.

In addition, iovation is in the midst of migrating to new software and hardware platforms which will increase our scalability, reliability and overall performance across the board.  We have an elite team of data center operations experts who keep the system finely tuned as we introduce new features, products, and hardware. This team has established and built an additional data center, geographically separate from our initial data center, to improve our availability and scalability significantly in 2012.

2011 was an excellent year for innovation and 2012 holds many more exciting breakthroughs to come for the world’s leading device reputation service, iovation ReputationManager 360.


Almost 80% of Retailers Data At High Risk

Thursday, November 10th, 2011

The PCI Security Standards Council is an open global forum, launched in 2006, that is responsible for the development, management, education, and awareness of the PCI Security Standards, including the Data Security Standard (PCI DSS), Payment Application Data Security Standard (PA-DSS), and PIN Transaction Security (PTS) requirements.

Now, after five years of pushing standards out to merchants and retailers, a Verizon study has found that 79% of retailers are noncompliant. That means your credit card data is at risk in 8 out of 10 transactions.

InformationWeek reports numerous reasons why credit and debit card data is at risk. The first is that the burden posed by PCI causes businesses to view PCI as a nuisance, rather than a standard. Instead of working towards better security, they shun it. (more…)


FFIEC Guides Banks to Employ Complex Device Identification and Sophisticated Out Of Wallet Questions to Protect Against Cyber Crime

Friday, July 8th, 2011

FFIECFor the first time in six years, the Federal Financial Institutions Examination Council (FFIEC) has issued new guidelines for banks to protect financial transactions targeted by today’s sophisticated cyber criminals.

In the recent Network World article, “Federal agency issues new security rules for financial institutions,” the FFIEC is instructing financial institutions to deploy layered security systems and recommends they update their risk assessments to detect anomalies and effectively respond to suspicious activity as more profit-driven hackers focus on business computers to perpetrate fraudulent online transactions.

According to the IC3 Annual Internet Crime Reports:

Cyber crime complaints have risen substantially each year since 2005, particularly with respect to commercial accounts.  Fraudsters are responsible for losses of hundreds of millions of dollars resulting from online account takeovers and unauthorized funds transfers.

The new rules instruct banks and financial institutions to focus their network defenses on layered security that involves fraud monitoring, dual customer authorization through different access devices, out-of-band verification, and technologies that limit the fraudulent transactional use of an account.

According to Scott Waddell, Vice President of Technology at iovation, who has been helping the nation’s largest financial institutions and credit issuers implement layered defense programs for years:

We’re glad to see the FFIEC guidelines catching up to the device reputation best practices that our customers enjoy. Complex device recognition, reputation, and real-time risk assessment are powerful additions to any bank’s fraud-fighting arsenal.    (more…)


Multi-Layered Device Recognition Solution Protects Against Weaknesses in Any One Strategy

Thursday, February 25th, 2010

The security strategy of “defense-in-depth” allows a system or an organization to prevent an attack by coordinating complementary defense techniques, taking advantage of the strengths of each one while relying on the combination to shore up weaknesses in the others.  The end result is a more complex and nuanced system that is resilient to a much greater number of attacks.

In a similar vein, we can see that any single device recognition strategy on the Web is going to run into some serious limitations, mostly related to the quality and the variety of the data that can be collected from a browser.  There are a number of sources of data that we can use to construct a view of a device on the Web, but most of them can be manipulated, and all of them have problems with uniqueness.  How to build a system that is resilient to so much data uncertainty?  Yeah, I know you’re already a step ahead of me – we design in depth. (more…)


Internal Study Reveals Increasing Number of Devices in iovation’s Global Fraud Database with Subscriber Cross-over

Wednesday, November 18th, 2009

As iovation continues to expand its subscriber-base across multiple industries, the number of shared devices (meaning those devices seen at multiple sites) continues to rise. As we see this cross-over between subscribers rise, new and existing subscribers have a greater chance of encountering devices that already have a reputation. This increases the proactive value of device reputation and directly supports the significance of having a shared device database.

The increase in the number of shared devices can in part be understood by analyzing the population of “reactivated” devices. Reactivated devices are devices that iovation re-identifies after having not seen the device for more than 90 days. By studying these devices in contrast to the device population as a whole, it is clear that iovation’s expanding customer base is a significant contributor to this trend as a vast majority of reactivated devices have been seen in multiple customer networks. (more…)


The First Five Benefits You Will See From Device Reputation

Tuesday, November 10th, 2009

When I talk with fraud managers, they often express concern that the benefits of a reputation-based system won’t be instantly apparent. While a reputation service inherently becomes more valuable over time as companies log their fraud experiences into the system, it’s worth pointing out that device recognition and device reputation provide a number of benefits that can have an immediate effect, such as the following:

  • Expose relationships between transactions –Device recognition gives fraud management teams instant visibility into the relationships between all online transactions (fraudulent or not). This provides immediate value in assisting with investigations and resolving issues.
  • Receive velocity alerts –The number of purchases, applications, account creations, etc. that originate from one user in a given period of time is highly indicative of fraudulent behavior. For example, wouldn’t it be valuable to know that in the span of one hour, ten credit card applications were all submitted by one person? Unfortunately, since most fraudsters use fake or stolen identities, this can be incredibly hard to detect—unless you focus on the device. With device recognition, you can monitor the velocity of transactions coming from a single device, regardless of the identities provided.
  • (more…)