As iovation continues to expand its subscriber-base across multiple industries, the number of shared devices (meaning those devices seen at multiple sites) continues to rise. As we see this cross-over between subscribers rise, new and existing subscribers have a greater chance of encountering devices that already have a reputation. This increases the proactive value of device reputation and directly supports the significance of having a shared device database.

The increase in the number of shared devices can in part be understood by analyzing the population of “reactivated” devices. Reactivated devices are devices that iovation re-identifies after having not seen the device for more than 90 days. By studying these devices in contrast to the device population as a whole, it is clear that iovation’s expanding customer base is a significant contributor to this trend as a vast majority of reactivated devices have been seen in multiple customer networks. (more…)