Good news for online retailers came this weekend as reports showed that this year’s online sales during Black Friday were up 11% from last year, with U.S. shoppers ringing up $595 million worth of orders throughout the day. The bulk of the increases, not surprisingly, went to the largest stores. As the blog on the Wall Street Journal reports:

The retail sites for Amazon.com, Apple, Best Buy, Target and Wal-Mart each saw more than 4 million unique visits Friday, comScore said, with Amazon receiving the most traffic (up 28% from 2008). Apple, Best Buy and Wal-Mart sites also experienced double-digit traffic gains. According to Experian Hitwise, another Web monitoring firm, other e-commerce standouts included Sears, Staples and Dell.

These results are welcome news for retailers who have been concerned that fear of identity theft could have a noticeably negative impact on sales. Just last week SC Magazine predicted overall online spending to be down this year because of such fears. Luckily, so far, this does not appear to be the case. (more…)