Marketers (and Criminals) Buzz About Mobile Tuesday
Thursday, December 22nd, 2011Fresh off the most successful Cyber Monday, which turned into a Cyber Week or even a Cyber Month, spanning from mid-November into December, marketers and advertisers are now positioning themselves for a 2012 Mobile Tuesday.
Forbes reports, “Consumers are going mobile in large numbers, and the 2011 holiday season proved it. IBM Coremetrics recently reported that consumers increased shopping on smartphones and tablets on Black Friday. Purchases made on mobile devices accounted for 9.8% of online sales, which is up 3.2% from last year. GSI announced a 254% increase in US mobile sales on Black Friday. PayPal Mobile announced a 516% increase in global mobile payment volume over last year, and eBay Mobile reported US purchases were nearly two and a half times what they were last year.” (more…)

