In the hours following the two most-anticipated shopping days of the year — Black Friday and Cyber Monday — we’ve already seen a number of impressive figures that defy earlier modest expectations for the holiday season.

According to the NY Times article, “Cyber Monday Shopping Surpasses Expectations,” both ComScore and IBM Benchmark reported that the $1.3 billion spent by online shoppers represented up to a 33% increase in online sales over last year. This followed record-breaking Black Friday weekend sales of $52.4 billion, which CNN Money reported is a 16% jump over 2010. Either way you cut it, there’s little doubt that retail and online sales over the weekend could make for a very profitable holiday season for merchants.

At iovation, we help our clients know who to trust online, by quickly recognizing their good online customers and isolating the fraudsters through shared device intelligence. By identifying bad actors upfront and flagging suspicious transactions in real-time, we help merchants decline fraudulent orders faster, minimize chargebacks and take more good business with confidence — all especially important during the holiday’s peak traffic.

Looking at iovation’s device reputation network on Black Friday and Cyber Monday, we found some interesting trends and year-over-year comparisons during the two hottest shopping days of the year, including:

• 400% increase in the rate of fraudulent transactions (from 1% to 4%) on Black Friday
• 25% increase in the rate of fraudulent transactions (from 3% to 4%) on Cyber Monday
• 15% greater transaction volume on Cyber Monday compared to Black Friday
• 4% mobile fraud rate on both Black Friday and Cyber Monday

While it was no surprise that credit card fraud, shipping fraud and account takeovers topped the list of fraud types reported to iovation’s database on these days, a noticeable drop in the share of mobile shopping activity was very unexpected.

Despite several industry surveys forecasting significant increases in mobile purchases over the holidays, iovation saw mobile transactions decrease as a share of overall activity on Black Friday and Cyber Monday. While mobile transactions usually account for 5% of queries to iovation’s service, mobile’s share of overall retail transactions dropped to 3.2% on Black Friday and 2.7% on Cyber Monday. At this point any conclusions would be only speculative as to why mobile transactions were down during these peak periods. Are consumers not ready to make purchases over their smartphones? Is the user experience of a smartphone checkout too cumbersome compared to the convenience of a desktop?  As retailers look to the mobile market as an increasingly important channel, it will be critical that they solve these issues.

As Internet traffic grows exponentially, the ability to identify all online transactions is an ongoing challenge for any organization. This challenge is even more significant for businesses whose sales revenues rely on online payments. For them, the ability to analyze and decipher the difference between a valid transaction and a risky one is critical to their business success.

As we inch closer to the holiday season, a pair of recent articles highlight the increasing volume of online transactions that are just around the corner for online merchants. If there is a security takeaway from these trends, it’s that IT fraud teams better be prepared for significant increases in online transactions over the next few weeks. (more…)

Black Friday, the day after Thanksgiving, kicks off the holiday shopping season. Retailers advertise Black Friday bargains in order to lure you through their doors.

As far back as I can remember, police have been warning of thieves who target cars in parking lots, smashing windows to steal shopping bags left in plain sight. Then, we’d be warned that as the Christmas lights went up, thieves would target the wrapped gifts underneath the tree. I thought, “It can’t get worse than this?”

Then Cyber Monday came along. It was born as a marketing opportunity that has taken on a life of its own over the past five or six years. Online retailers promote their Cyber Monday offers throughout the fall, creating hype that whips shoppers into a frenzy. It’s become as essential to the retail community as Black Friday. (more…)

If you’re curious to know what’s topping people’s wish lists this holiday season, just take a look at online sales. No big surprise, electronics are where it’s at. Based on information provided by fraud prevention experts (and iovation partner) Retail Decisions (ReD), the top-ten list of products sold online during Black Friday was dominated by GPS systems, televisions, digital cameras and video game consoles.

Besides providing statistics on what online purchases people were spending their hard-earned money on during Black Friday, ReD also noted that online criminals were out in force, busy spending other people’s money. “Whilst online retailers witnessed a huge upturn in sales this Black Friday, fraudsters are also ‘spending’ more, with an average value of $248 per transaction online, 23% more than the average genuine customer,” said ReD’s CEO, Carl Clump. (more…)

Good news for online retailers came this weekend as reports showed that this year’s online sales during Black Friday were up 11% from last year, with U.S. shoppers ringing up $595 million worth of orders throughout the day. The bulk of the increases, not surprisingly, went to the largest stores. As the blog on the Wall Street Journal reports:

The retail sites for Amazon.com, Apple, Best Buy, Target and Wal-Mart each saw more than 4 million unique visits Friday, comScore said, with Amazon receiving the most traffic (up 28% from 2008). Apple, Best Buy and Wal-Mart sites also experienced double-digit traffic gains. According to Experian Hitwise, another Web monitoring firm, other e-commerce standouts included Sears, Staples and Dell.

These results are welcome news for retailers who have been concerned that fear of identity theft could have a noticeably negative impact on sales. Just last week SC Magazine predicted overall online spending to be down this year because of such fears. Luckily, so far, this does not appear to be the case. (more…)