Device Fingerprinting Tops Merchant’s List of Detection Tools to Buy in 2012
Tuesday, February 14th, 2012
While online merchants made significant progress in fighting fraud in 2011, one thing is abundantly clear when breaking down the recently released 2012 CyberSource Online Fraud Report: Online fraud continues to become more difficult to detect.
As fraud managers work tirelessly to identify stealthier forms of online fraud and abuse, they are including detection tools like device fingerprinting and IP geolocation as part of their automatic screening solution to instantly analyze incoming transactions and assess their risk in real-time.
The encouraging news is the fraud rate by order dropped 33% to 0.6% in 2011. This has many merchants feeling confident about the changes they’ve implemented to detect fraud. But while the fraud order rate was lower, the report also found that average fraud losses increased to 1% of the surveyed merchants’ total online revenue from 0.9% in 2010. This increase in fraud order value is something that concerns Andrew Naumann, CyberSource Senior Business Leader, Fraud Management Solutions. (more…)


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