Fraud prevention requires layers of defense. Mature fraud organizations often have several layers that interrogate the transaction details such as name, address, and credit card details, device reputation that starts with device identification, and risk scoring on rules developed over time to detect fraud attempts as well as predict new types of attacks.
In order for the business rules engines to be productive, the rules they operate on need to reflect the particular risks the organization faces. When it comes to customizing business rules, this is not a “one size fits all” model. Giving a retailer, financial institution, or gaming company the ability to easily create and manage rules that are run against their transactions requires a tool that makes it simple to see, add, edit, and experiment with rules.

The iovation business rules editor provides great flexibility in managing the set of rules to be reviewed for transactions such as login, account creation, account change, and checkout. Rule sets are the collections of rules for each end-customer touch point. Rules can be added with a familiar drag-and-drop, enabled and disabled with one click, parameters can be adjusted, and lists of common items can be managed and included. An example of a list is a ‘risky ISP list’, where the user can create a list of risky ISPs and use that same list in multiple rules. If the list changes, all rules leveraging that list will be immediately updated. New rules can be evaluated without impacting scoring results by giving them a zero weight and tracking how frequently they are triggered.
The iovation rules editor provides additional flexibility to help you keep up with the evolution of fraud while protecting your business.