Fear of Online Fraud Drives Shift in Consumer Behavior – Fraud Prevention Tools Need to Adapt
Tuesday, July 7th, 2009There is a good article on the Internet Retailer site today titled “Fear of debt and fraud change the way online shoppers pay.“ Essentially, online shoppers are looking for the sites they trust the most and are moving to alternative payment vehicles that do not require them to enter their credit card information. According to the article, thirty-seven percent of online shoppers are using their credit cards less, while only ten percent indicate they are using credit cards more. Meanwhile, alternative payment vehicles like PayByCash, Bill Me Later, and PayPal are undergoing rapid growth.
In addition to being good news for the companies who offer alternative payment types, this information also signifies an important development in the realm of fraud prevention. With fewer shoppers using credit cards online, traditional fraud-management tools that rely upon that personal and credit information are going to become less effective. The Internet Retailer article quotes extensively from CyberSource’s most recent fraud report: a report that indicates that device fingerprinting solutions, like iovation ReputationManager™, are at the top of the list for planned implementation in 2009. The trend of online consumers away from payment options that require personal and credit information will only make augmenting fraud prevention with device fingerprinting solutions more important.
