iovation is continually developing new features to meet customer business challenges, keep pace with the constantly changing Internet environment, respond to great customer ideas, and meet our own internal strategic goals.
It’s been a busy year with a ton of new features and enhancements ranging from big to small. We thought we’d take a moment to share with you some of the highlights from 2011.
As with any technology, there are many, many things that go into a new feature including design, development, testing, documentation, integration and other operational requirements. We won’t go into that amount of detail here, but instead will focus on the primary achievements within each of the four principle areas of specialization at iovation, which include:
- Device Recognition
- User Experience
- Real-Time Services
- Infrastructure
Device Recognition
Our ability to uniquely identify and recognize returning devices is at the core of everything we do, and no one does it better than iovation. Providing the DevicePrint™ service is a true science that requires significant ongoing research and development. We are consistently enhancing and tuning our device recognition capabilities.
- New data elements have been added to iovation’s collection process to enhance recognition rates for returning devices, and we have tuned the patterns used to match against the 800 million devices already managed in our reputation service.
- Real IP™ was deployed allowing clients to peer through proxies to get the actual IP address and geolocation. This has been a highly effective capability and is now widely used by our clients.
- iovation is the only provider to support device identification for mobile devices through both browsers and applications. We introduced our new iPhone SDK and Android SDK for native applications, providing an extremely strong extension to our long-standing mobile browser capabilities.
User Experience
Our clients look to us to help them in a wide-range of applications. Amongst many uses, they stop returning bad actors, uncover hidden associations, look for abuse trends, and manage their fraud prevention process through detailed rules. Efficient and effective access to the data and tools that they need on a daily basis is key to winning the battle against fraud and abuse.
- The ReputationManager 360 Business Rules Editor was released and gives visibility to the rules within a rule set and control over all rules, parameters, weights.
- New rules on Real IP™ allowing evaluation of differences between the stated IP and the Real IP including region, city, country, and distance differentials were offered.
- The Suspicious Activity Digest was expanded to reflect new business rules.
- The ReputationManager 360 Forensics Portal now provides easy access to ‘All Rules that Fired’ for every transaction and export of 10,000 rows of data with the click of a button.
- Entity Groups were introduced allowing a White List or Block List of elements (IP addresses, accounts, devices, countries, ISPs, etc) to be shared across rules and rule sets. This feature greatly reduces the amount of time necessary to manage rules and keep lists consistent and up-to-date.
- Within the ReputationManager 360 Forensics Portal, the User Security Model was enhanced to meet the stringent requirements of the financial services market.
Real-Time Services
Clients generally interact with iovation’s ReputationManager 360 service in a number of different ways. They’ll perform detailed research through the Forensics Portal, receive reports through email, and even batch upload data to the fraud prevention service. But the primary mechanism for interaction is through our real-time APIs. API-driven queries and responses are key to getting the most out of device reputation in the fast-paced online business environment.
- 14 new real-time business rules were added by iovation in 2011.
- A new API for our DevicePrint™ service that returns a Device ID without any reputation or risk scoring was introduced. This is valuable for customers that want to do their own risk analysis, but still need our industry-leading device identification service.
- New commercial evidence types were added for use in specific industries.
Infrastructure
Supporting billions of reputation queries each year requires a significant ongoing investment in infrastructure. And that’s not even counting the real-time reporting and forensic services in use by thousands of fraud managers around the world. In order to keep ahead of substantial growth, we are constantly adding to and tuning our data center operations equipment and management.
In addition, iovation is in the midst of migrating to new software and hardware platforms which will increase our scalability, reliability and overall performance across the board. We have an elite team of data center operations experts who keep the system finely tuned as we introduce new features, products, and hardware. This team has established and built an additional data center, geographically separate from our initial data center, to improve our availability and scalability significantly in 2012.
2011 was an excellent year for innovation and 2012 holds many more exciting breakthroughs to come for the world’s leading device reputation service, iovation ReputationManager 360.