Some say shopping on your smartphone or tablet is still in its infancy stage. While this may be true to a certain degree, however, several new holiday shopping reports show that mobile commerce is growing up pretty fast.

In the article, “Mobile commerce played an integral part of the 2011 holiday season,” online retailers capitalized on the smartphone and tablet phenomenon by boosting their m-commerce promotions during the past holiday season. As a result, a company spokesperson at Gilt Groupe, a US-based shopping website, said mobile-only promotions contributed to 20% of all sales during November and December, with mobile traffic and sales increasing well over 100% in December 2011 compared to December 2010.

“Mobile continues to play a large role in driving Gilt’s business. And we continue to utilize mobile as a channel to reach both existing and new customers wherever they are.”

North America electronics retailer, Crutchfield Corporation, also saw triple-digit increases in mobile traffic and sales, a trend the Crutchfield’s director of e-commerce, Todd Cabell, believes will continue to climb in the new year. (more…)

Today’s traveler, whether on business or vacationing at their favorite surf or ski resort, is becoming increasingly dependent on their electronic devices. While our smartphones, tablets and laptops allow us to be more business efficient and instantly share our travel moments with family and friends, our favorite handheld devices are also vulnerable to being lost, stolen or hacked while on the road.

In the USA Today article, “Travelers at high risk of identity theft, experts say,” travelers lost a total of 11,000 mobile devices at the busiest U.S. airports this year. And that only accounts for items lost before travelers reach their intended destinations. In a study of 200 data breaches, Trustwave’s SpiderLabs found that hotels and resorts are prime targets for crooks stealing financial information, with respondents saying 38% of data thefts took place at hotels or resorts.

John Sileo, an identity theft and fraud expert who experienced identity fraud first-hand while traveling to Disney World, says people can be particularly vulnerable when they are unfamiliar with their surroundings. In his case, he suspected someone took a photo of his card number at the theme park before his bank informed him that his credit card had been shut down when someone attempted to make $3,000 worth of online charges to his card. (more…)

In the hours following the two most-anticipated shopping days of the year — Black Friday and Cyber Monday — we’ve already seen a number of impressive figures that defy earlier modest expectations for the holiday season.

According to the NY Times article, “Cyber Monday Shopping Surpasses Expectations,” both ComScore and IBM Benchmark reported that the $1.3 billion spent by online shoppers represented up to a 33% increase in online sales over last year. This followed record-breaking Black Friday weekend sales of $52.4 billion, which CNN Money reported is a 16% jump over 2010. Either way you cut it, there’s little doubt that retail and online sales over the weekend could make for a very profitable holiday season for merchants.

At iovation, we help our clients know who to trust online, by quickly recognizing their good online customers and isolating the fraudsters through shared device intelligence. By identifying bad actors upfront and flagging suspicious transactions in real-time, we help merchants decline fraudulent orders faster, minimize chargebacks and take more good business with confidence — all especially important during the holiday’s peak traffic.

Looking at iovation’s device reputation network on Black Friday and Cyber Monday, we found some interesting trends and year-over-year comparisons during the two hottest shopping days of the year, including:

• 400% increase in the rate of fraudulent transactions (from 1% to 4%) on Black Friday
• 25% increase in the rate of fraudulent transactions (from 3% to 4%) on Cyber Monday
• 15% greater transaction volume on Cyber Monday compared to Black Friday
• 4% mobile fraud rate on both Black Friday and Cyber Monday

While it was no surprise that credit card fraud, shipping fraud and account takeovers topped the list of fraud types reported to iovation’s database on these days, a noticeable drop in the share of mobile shopping activity was very unexpected.

Despite several industry surveys forecasting significant increases in mobile purchases over the holidays, iovation saw mobile transactions decrease as a share of overall activity on Black Friday and Cyber Monday. While mobile transactions usually account for 5% of queries to iovation’s service, mobile’s share of overall retail transactions dropped to 3.2% on Black Friday and 2.7% on Cyber Monday. At this point any conclusions would be only speculative as to why mobile transactions were down during these peak periods. Are consumers not ready to make purchases over their smartphones? Is the user experience of a smartphone checkout too cumbersome compared to the convenience of a desktop?  As retailers look to the mobile market as an increasingly important channel, it will be critical that they solve these issues.

Businesses have always been challenged with knowing whether a customer is genuine or not. It’s a critical part of any company’s daily business operations, and how they protect themselves from fraud losses that impact the bottom line. But with online merchants taking more orders from new and evolving technologies, the ability to identify the good from the bad is a great challenge.

As cyber criminals take advantage of various technologies to bypass businesses’ digital security efforts, any business that wants to succeed in today’s rapidly-changing business environment needs to have layered and effective security measures in place that allow them to know when they are dealing with a legitimate customer or a clever fraudster.  (more…)