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Max Anhoury

Max brings over 20 years of sales and operational experience to iovation, and is responsible for worldwide sales leadership. Prior to iovation, he spent 7 years at CommercePath, Inc. As co-founder, he successfully drove business growth and profitability until CommercePath was acquired by Captaris in 1999. He continued to play a key leadership role with Captaris for the next 4 years and held several senior-level positions including President of Document Exchange Software Group, Vice President of North American Field Operations and Officer of Captaris. During his tenure, he was responsible for managing Captaris’ DESG with revenues of $55 million. Most recently, Max served as President of TOPLINE Performance which was involved in General Aviation related Real Estate development and General Aviation equipment manufacturing. Max holds a B.S. in Mathematical Sciences from Oregon State University.

Exposing Device History Reduces ‘Friendly Fraud’ Rates

Thursday, August 26th, 2010

For many online merchants, friendly fraud is a persistent problem. Without the right security tools in place, it is difficult to identify whether or not a customer is committing fraud.

According to the article, “Friend and Foe? Combating E-Commerce ‘Friendly Fraud’,” financial cybercrime against card-not-present (CNP) retailers can take many forms. While MasterCard says 70% of all e-commerce chargebacks are identified as fraud, more and more cardholders are committing friendly fraud due to buyers’ remorse or financial hardships. Although merchants are doing everything they can to reduce refund rates – from conducting operational assessments, marketing data analysis, and adopting a payer authentication program – they still don’t have the information needed to proactively identify and prevent friendly fraud before it happens.

While some merchants feel friendly fraud is impossible to prevent, there are solutions available that enable online businesses to proactively identify computers that have a habit of committing friendly chargebacks.

iovation ReputationManager 360 will assess risk on incoming transactions and identify whether the device being used has committed friendly chargebacks on other websites. By leveraging known intelligence and inference of risk while website visitors interact with a business’s website, they can “deny” incoming transactions when risk levels thresholds are met.

When businesses choose to “review” transactions associated with friendly chargeback histories, they will research the transaction, account or device within the ReputationManager portal. Here they will see all the other subscriber evidence related to that particular customer.

In the unfortunate event that a merchant is hit with a friendly chargeback, they will then place evidence against that account to avoid repeat offenses such as additional fraudulent orders. Merchants choose between 32 different types of fraud or abuse when placing evidence in the ReputationManager portal.

Utilizing device reputation as a best practice for fraud protection is critical to reducing fraud losses and boosting profitability, gaining operational efficiencies with the fraud prevention process, and ensuring that good customers have a safe and positive experience while interacting on your website.

Defense-In-Depth Fraud Prevention Strategy Needed to Stop Evolving Romance Scams

Wednesday, July 21st, 2010

When it comes to online dating scams, we all like to believe we learn from our own, and others, experiences. But according to new statistics on Romancescams.org, a website dedicated to fighting online romance scams, the average loss per person involved in a romance scam has climbed to a staggering $11,500. That’s up from a 2007 report where the advocacy group cited the average loss per victim was $7,900.

According to the article, “Website offers forum on avoiding romance scams,” fraudsters continue to successfully scam unsuspecting lonely hearts by using stolen credit cards to join online dating sites and set up fake profiles. From there, they quickly lure their victims off the dating sites and onto more personal lines of communications such as instant messaging and email before romance sites can discover the stolen credit card and pull their fake profiles. (more…)

Preventing Online Ticketing Fraud – Ticket Summit, Venetian, July 14-16

Friday, July 9th, 2010

Ticket Summitiovation will be presenting at the Ticket Summit on July 16 at the Venetian Hotel Resort Casino in Las Vegas. Ticket Summit brings together leaders in the ticketing community and affiliates to network and discuss the latest advancements, methods and technologies in the secondary ticketing industry.

I am looking forward to presenting fraud solutions that online ticketing companies can use to identify and prevent online ticket scams that typically result in chargebacks, increased fees and other fraud losses for agents, box office managers and event promoters.

iovation has had great success in decreasing online fraud and abuse in the ticketing community with customers like New Era Tickets, who saw a 98% reduction in total fraud losses with iovation’s services.

Here are the session details:

Panel: Innovations in Ticketing
When: July 16, 2010, 9:30– 10:50 a.m. PDT
Where: The Venetian Resort Hotel Casino, Marco Polo 706, Las Vegas

If you are attending the show, please stop by the iovation exhibit (Booth V) and get your “Virtual Crime Fighter” t-shirt!

Upcoming Webinar: Learn How to Detect High-Risk Transactions

Wednesday, June 30th, 2010

With fraudsters better at hiding their true identities, it’s getting more and more difficult to know which online transactions to trust and which to reject. Would if you could confidently identify good transactions from the bad ones before they occurred? How valuable would this intelligence be in your ongoing efforts to reduce the risk of online fraud or abuse?

Join us for a live webinar, “Detecting High-Risk Transactions,” on Tuesday, July 20th. Learn how you can proactively assess risky transactions to better protect your business from more sophisticated schemes and elaborate fraud rings. Along with discussing the various techniques today’s cyber criminals use to hide their identities, you’ll learn more about the top 5 methods of detecting transaction risk, including:

Transaction Anomaly — Check mismatches, proxies and disabled components.
Velocity Rules — Know when activity counts have been met or exceeded.
Profile Risk — Check against aggregate profiles of risky accounts or devices.
Factual Evidence — Identify when known bad devices touch your website.
Account Associations — Identify and shut down fraud rings for good.

Register today at iovation.com/risk-mitigation.

We look forward to a very insightful, interactive discussion.

While Study Shows Friendly Fraud Still Persists, There Is Help

Thursday, June 24th, 2010

While friendly fraud is nothing new, according to an industry study it remains a prevalent problem throughout the online retail community. In the article, “Merchants’ Battle Against Friendly Fraud Will Be A Protracted One — Across Two Fronts,” LexisNexis found that friendly fraud accounted for more than one-third of the total fraud losses for online-only merchants in 2009, costing them .4% of their total annual revenue. While that number dropped slightly for the largest e-commerce merchants to about 24% of their total fraud losses, it still represented a significant amount of lost revenue last year.

Definition of friendly fraud: Any transaction, contested by a customer, where the merchant suspects that the customer or a personal associate (child, spouse) legitimately authorized the transaction in question. (more…)

Partnership with Failsafe Payments provides Secure e-Payment Solutions for Online Merchants

Wednesday, June 16th, 2010

iovation is announcing a new partnership with Failsafe Payments, a leading merchant service provider that connects online merchants with worldwide banks, payment processors, shopping carts, and e-commerce payment alternatives.

I recently sat down with Failsafe’s chief operating officer, Patrick Sallnert, to discuss some of the top online payment challenges facing today’s merchants, its integrated e-commerce platform, Certo Payment Gateway, and how our partnership will help provide safe and secure online payment services for merchant customers.


Max Anhoury: We are very excited to be partnered with Failsafe Payments and your Certo Payment Gateway. Would you please tell our readers about Failsafe Payments and how it got started?

Patrick Sallnert: Failsafe Payments was created in 2007 as a regular billing company by a very experienced team within e-payments. Our goal early on was to make it easy for merchants to find suitable billing solutions along with an easy API or payment page integration along with excellent customer support. In 2008, we established Failsafe Payments North America with an office in Cleveland, Ohio, and it was around this time I started to think about the product that would later become Certo Payment Gateway. (more…)

Online Dating Scams Still Prevalent Despite Warning Signs

Tuesday, June 8th, 2010

Despite all the warning signs and expert advice on how to avoid online dating scams, singles looking for partners online continue to be duped out of hundreds of millions of dollars each year. According to the article, “Online lonely-hearts scam is costing Britons millions of pounds,” online romance fraud has become so prevalent in Britain that the Serious Organised Crime Agency (Soca) is sending officers from its anti-kidnap and extortion units to help train police in areas where many of the mass-marketing romance scams originate, Nigeria and Ghana.

Romance scams have been around much longer than online dating sites. While the Internet has increased people’s chances of finding partners, it also provides a level of anonymity that enables fraudsters to hide their true identities to perpetrate any number of fraudulent or abusive activities against individuals and online dating providers. (more…)

Major Fraud and Abuse Facing Mobile Phone Carriers

Sunday, June 6th, 2010

Along with the enormous success of mobile phone sales, wireless carriers and resellers have to contend with a variety of issues around theft and fraud. Working closely with several carriers and resellers, we’ve seen four primary fraud threats that financially impact carrier business. They include:

  1. Account creation / application fraud – In this case, a fraudster uses a stolen identity to apply for an account online to order phones and services.  After initiating a shipping scheme to obtain the goods, the fraudster runs up the phone bill until the carrier or identity theft victim uncovers the charges.Much like credit issuers, carriers perform comprehensive identity and financial background checks on applicants, however, the checks are on the identity theft victim.  By adding a device check at the front of the process (which looks at the computer or Internet-enabled device being used), carriers can quickly identify suspicious activity such as when the same computer initiates multiple applications under various identities, or if the computer being used has been involved in previous fraudulent activity. (more…)

Benefits of a Centralized Device Reputation Network to Combat Online Fraud

Sunday, June 6th, 2010

As we continue to learn more about how cyber criminals operate, online businesses continue to seek out effective countermeasures against organized fraudsters committing fraud and abuse. Trying to fight fraud alone can be a losing battle. No matter how much information your business has collected to stop criminals, there is a growing number of sophisticated fraudsters out there who are constantly changing their identities and the profile of their computers, to perpetrate fraud across a multitude of verticals.

One of the most effective ways to defend your enterprise is by working together and sharing information with other fraud teams across multiple industries. Interacting with a centralized, global network of fraud intelligence arms you with information upfront to minimize your chances of having to take that first hit. (more…)

LOGIN Perspectives, Part II: Monetization Methods, Game Currencies & Payments

Friday, May 28th, 2010

Understandably, many sessions at this year’s LOGIN Conference in Seattle centered around game world monetization and payment types. Gaming businesses have a number of monetization models to choose from, including free-to-play, subscription, virtual goods, sponsored branded goods, virtual goods catalog/store front, virtual goods trading, crafting virtual goods, mini games, in-game competitions, and even in-game media assets—such as billboards or sponsored branded events.

To make things even more interesting, there are also different currencies. While the main currency remains to be real-world money as you might expect, secondary currencies include things like player experience, activity and achievement (in other words, gaining points for advancing levels within a game). (more…)

LOGIN Perspectives, Part I: Playing at Work

Monday, May 24th, 2010

I just returned from LOGIN 2010 and wanted to share a few things that I thought were interesting, and might actually be meaningful to you.  Between the opportunity to involve games into people’s work life, the growing choices of monetization and payment types, and the ongoing fight against cyber criminals and in-game abuse, we at iovation are very excited to be engaged in this fascinating industry.

For this multi-part blog series, here’s my first topic of interest from LOGIN Seattle.

Part I:  Playing at Work.

The next frontier for the application of virtual worlds and game environments could actually be in the workforce. Considering work activities and putting them in a game-like environment with scores, levels, rewards, visibility and recognition could really be something in the future. (more…)

Fraud Services: A Key Differentiator of Payment Processing

Wednesday, May 19th, 2010

While online payments is the fastest growing segment of retail and payments, it also continues to be one of the riskiest. As cyber criminals step up their game and adapt new techniques to defraud online and card-not-present (CNP) merchants, payment providers and online retailers must take steps to protect their networks from organized fraud rings. (more…)

Online Game Leaders to Convene at LOGIN Conference

Friday, May 7th, 2010

As many of the online game industry’s most respected leaders and innovators convene in Seattle next week for the LOGIN Conference, we look forward to seeing familiar faces and meeting new friends at this year’s event.

As always, the show will feature some of the industry’s top names sharing their ideas about advancements in technology and design, the future of digital games, and how online games and virtual worlds are helping solve real-world business issues.

iovation has a particular interest in this show because we actively protect over 20 gaming clients and their legitimate players from all forms of fraud and abuse. Each day, our device reputation technology helps more than 75 individual online games identify bad players in their virtual environments — and keep them from returning — to build a safer and more trusting online gaming experience for their good customers. (more…)

Fraud Attempts Across Multiple Industries Not That Uncommon

Friday, May 7th, 2010

More evidence that cyber criminals are using personal information from social networking sites to create socially engineered attacks was recently disclosed when VeriSign iDefense reported a cyber crook was trying to sell 1.5 million Facebook accounts on an electric fraud Web forum. In the article, “1.5 Million Facebook Accounts for Sale in Web Forum, VeriSign Reports,” social networking credentials are gaining value in the cyber-underworld. According to Rick Howard, director of cyber-intelligence at iDefense, the more Facebook friends an account has, the more valuable the credential. (more…)

FBI Sting Operation Reveals How Highly-Organized Cyber Gangs Really Are

Friday, March 26th, 2010

The FBI recently released some interesting findings about cyber crime that confirmed what we suspected all along — cyber criminals are very business-like, working together, and operate like most other businesses that are out to make a profit. In the article, “The rise of Mafia-like cyber crime syndicates,” Deputy Assistant FBI Director, Steven Chabinsky, said a number of sting operations have uncovered the various roles individuals play within a criminal organization down to the specific titles and duties.

For example, Coders write the malware. Hackers are actively searching for vulnerabilities to exploit. Fraudsters create and deploy social engineering schemes. Hosters provide safe hosting of content on servers and sites. Techies maintain the infrastructure. And Leaders are the managers who keep the team together. (more…)